# The world's largest rewards economy **To viably build *****the world’s largest rewards economy and attract the most participants to start using $VOW,***** the ecosystem, proactively incentivises all of its desired stakeholders.** **It does this by providing new methods of doing business, which are, at least an order of magnitude better, cheaper and faster than existing methods.** Creating such a model, and orchestrating its delivery, is the climax of 20 years of trial and error, gathered from many, many, market participants. **The ecosystem products and services that are available now, CREATE IMMENSE VALUE for all stakeholders in the wider ecosystem. However, it is how VALUE is CAPTURED in $VOW over time that is perhaps most interesting, and we believe, worthy of serious study.** **EXAMPLE : All connected Single.id reward programmes run on Voucher Currency in India.** Here's their recent TV ad, featuring the legendary cricketer MS Dhoni. {% embed url="" %} Single.id 2023 TV Ad in India. {% endembed %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://vow-2.gitbook.io/white-paper/the-vow-ecosystem/the-worlds-largest-rewards-economy.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.